Acceptable use and messaging

What you may not do

• Break the law, or sell goods or services that Indian law forbids or that a channel bans.
• Reach into another seller’s data, probe or attack LyteCart, or get around its limits or security.
• Upload malware, or content that is unlawful, defamatory, hateful, or infringes someone’s rights.
• Share your sign-in, or use LyteCart through automated means we have not offered.
• Use LyteCart for money laundering, fake orders or reviews, or to deceive buyers or channels.

Messaging your buyers

• Consent first: send promotional messages only to buyers who agreed to them, and keep the record LyteCart stores of when and how they agreed.
• STOP means stop: LyteCart blocks anyone who replies STOP. Do not try to reach them another way.
• WhatsApp: follow WhatsApp’s business and commerce policies; use approved templates for messages outside the 24-hour window.
• SMS: follow TRAI’s telecom commercial communications rules: your sender ID and templates must be registered on DLT, and promotional SMS only in the permitted hours and to non-DND numbers or with consent.
• Email: identify yourself, and include a working way to unsubscribe.
• No messages that are misleading, abusive or about anything other than your products, orders and services.

Reviewer (lawyer): confirm the messaging rules reflect current TRAI regulations and WhatsApp policies.

The assistant

You are responsible for what the assistant sends from your account, within the rules you set. Check its replies, especially at first. It never offers discounts, refunds or cancellations on its own. Do not use it to produce deceptive or unlawful messages.

Listings and products

You must have the right to sell what you list, and your listings must be accurate and meet each channel’s rules, including any licence, labelling or legal-metrology rules that apply to your goods.

What we may do

If you break these rules we may warn you, pause messaging or the assistant, pause the account, or end it, depending on how serious it is. We will tell you why, unless the law or an urgent risk prevents us. If a court, regulator or channel asks us to act, we may have to do so at once.

Reporting misuse

If you see misuse or receive unwanted messages sent through LyteCart, tell us on the Contact page. See also the Terms and Privacy pages.